Just A Few More Loans

How do I define JAFML?

To define it, I have to go back to a common problem that many LOs have in the mortgage origination business - STEADY BUSINESS. A $10,000 commission check may be nice, but let's face it; three months between paychecks just doesn't pay the bills! There are a few solutions to this. Some LOs pay thousands of dollars per years for quality marketing materials from printing companies. Those who can't afford this are often faced with massive headaches trying to make a decent flyer on their own computer. The same occurs with marketing plans. Many successful LOs spemd thousands of dollars each year for "marketing training" and materials.

Well, now I can save you some money! I have designed an entire marketing package that includes instructions for several marketing plans, some unique marketing tips, a collection of templates that can be easily modified in Word, some Excel Open House flyer spreadsheets and door hangers, and other materials all combined into an easy to use interface.

Everything in JAFML is a combination of techniques that I or someone I know personally has used in the past. When it comes down to it, the only plan that works is the plan you work. JAFML is made to be simple, concise, short, and easy to follow.

After all, originating isn;t rocket science. Why should it need a marketing plan the size of the space shuttle's operating manual?