The Real Estate
Assistant 2.1

Are you tired of spending your hard-earned money on so-called "exculsive" mortgage leads? The Real Estate Assistant can help you create new business, generate real prospects, build a consistent base of income and loan applications and do it all for less than the cost of a few purchased leads!

The Real Estate Assistant is personalized home-buyer and home-seller software designed to hand out to prospects with your information. It's function is much like that of the refrigerator magnet, except it is designed for the computer. REA can help you to head people off before they go to a search engine, and to generate applications for purchase money before they contact a real estate agent! Home shoppers use it to gather information for buying a home and utilize the calculators throughout the entire home shopping process. The tools and tips are user friendly and easier to access than similar online tools since it is accessed from a single desktop icon and internet access is not required to use it. Prospects are also more likely to use REA over online programs because they do not have to overcome the fear of downloading a virus, adware, or spyware on the internet - the place where most such things come from.

REA works gently to contact you early in the home-buying process. For example, the "Steps to Home Ownership" point out the benefits of prequalifying for a loan before contacting a real estate agent. The pop-up definitions in the calculators give a brief definition and then ask the user to contact you for further information. There is a good reason for this. Contacting a buyer early in the process puts the loan originator in control of the loan. The LO can then recommend the right real estate agent which can help the LO get even more referrals from real estate agents.

So How Does it generate leads?

Every day, millions of people visit mortgage websites to use their mortgage calculators. It happens so often that every reputable mortgage company around has some sort of calculator available to draw customers to their site. If this method weren;t successful, it wouldn;t be repeated over and over again.

Unfortunately for small brokers and independent originators, it is difficult to get a customer to go to their website. This is because most peopel who want a mortgage calculator go to a large search engine like Google or Alta Vista and type in the words "mortgage calculator" or something similar.

The overwhelming majority of these search results return links to the large lender and broker websites sucg as bankrate.com, lending tree, and a host of others that are simply too large and have too much money for you to compete with directly.

There is a way to compete with them though and it is simpler than you think!

All you have to do is hand out software that already has all the tools the customer will ever need. Once they have the software installed, all they have to do is open the desktop icon and everythign they need is right there. They no longer have to sift through search results to find what they are looking for. They don't even have to be connected to the internet. And best of all, they see your contact information every time they run the software!

Here are just some of the tools available:

Mortgage Prequalification
The soon-to-be buyer puts in their income, insurance, taxes, PMI, credit card balances, and other monthly debts. It outputs the amount they can borrow, P&I payments, PITI, total interest and principal. IT ALSO ALLOWS THEM TO PRINT AN AMORTIZATION TABLE! (I use this function myself sometimes when giving quick quotes on the phone!)

How much are the payments on...?
They put in a loan amount, rate, and term. It gives them payments and an amortization table! This way they can run scenario after scenario until they find just the right house.

Should I rent or Buy?
A handy RENT Vs. OWN calculator that shows the benefits of
home ownership to your potential customers! If you ever had a lifelong customer, chances are that they were a renter you turned into a buyer. This is a GREAT way to generate exactly that kind of customer! A customer who really appreciates you!

And there's even more!
There are tips to buying, tips to selling, a to-do list for moving, and other helpful information that is all designed to land the customer right into your lap!

There are links on nearly every page to either your information, or to your website.

Once purchased, you may make as many additional copies as you like and distribute it freely! You can put it on business card CDs to hand out, you can put it on regular CDs, you can email it, or even make it available for a free download on your website! Here's an example of what one customer has done: www.homebuyersoftware.com

The key to getting prospects from the software is getting the software into people's hands. There are many ways to do this. Many have been successful with using door to door flyers, flyers on bulletin boards, magazine, classified, and newspaper ads, radio ads, leaving them on retail counters, having realtors distribute them, the list goes on and on!